Even if you are on the right track, you'll get run over if you just sit there!        - Will Rogers


It is always difficult to write about yourself! I am 30 years old, the "only middle" child with two 'adopted' brothers and we are very much a racing family. I enjoy most of my work so I don't mind that takes center stage but I also spend a lot of time traveling, music, scrapbooking and hanging out with family and friends.

In a professional sense, my personality is a benefit because I am self-motivated, creative, intense and detail- and deadline-oriented. Translate that to real life and I can be stubborn, ecclectic and perfectionistic. It is what it is! :)


Background

  •  Born into a family with deep roots in auto racing
  •  1995 - Started doing web design and PR
  •  1999 - Delved into driver development/"young gun" niche
  •  2000 - Graduated from St. Louis University
  •  Took position as web coordinator for a premier Catholic publisher
  •  Completed additional training on web design and electronic marketing
  •  2002 - Moved to Indiana for graduate school
  •  2003 - Relocated to Concord, NC, and worked for prominent NASCAR marketing firm
  •  Expanded roster of young clients, dirt team management and additional work with special NASCAR projects
  •  2004 - Worked on UMP and XDCS acquisition by Ken Schrader, Bob Sargent & others
  •  Relocated to St. Louis area to be closer to tracks/series owned by various NASCAR drivers/Track Enterprises
  •  Received recognition for contributions to dirt racing from RGM
  •  2005 - Oversaw Petroff Towing's racing enterprises including with NHRA's Snake Racing
  •  Penned special features for magazines and participation in radio shows
  •  2006 - Began working with Rising Star Management Group
  •  Created popular "Behind the Scenes of the Hell Tour" blog that averaged over 32,000 hits a month
  •  Continued racing projects & work on other corporate projects
  •  2007 - Received Terry Ray Egner Lifetime Service Award

 
   
 
 
 
Copyright © 2008 Michelle Petroff. All rights reserved.