I take great pride in fresh and unique projects and concepts for each client rather than rolling out the same old "tried and true" products or services. That makes it difficult to narrow down specific services or features. I believe the best descriptor or resource I possess is in the breadth of my work. If you are interested in specific services or have a question, please contact me so we can discuss your needs and plans!

View My Current Client List


Branding & Design

As motorsports becomes increasingly media- and image-driven, a creative and well-executed branding and advertising strategy is a key ingredient to complement on-track performances by harnessing exposure and full market value.

Driver Management

Personal oversight of all facets of a competitor's career from creating a marketable image, branding, networking, media coordination, endorsements and full public relations services.


Event Management & Coordination

Sponsors, teams and sanctioning organizations often host special events, sampling or VIP activities. Coordination of travel, hospitality staff, events, premiums and catering can be handled for any event.

Marketing

Creative marketing assistance is available for teams or businesses who wish to boost their presence. Whether you are looking to showcase a special program or sponsor on race day or gain exposure with a special project, we can help.

Media Relations

Need help targeting specific media outlets? Interviewing assistance? Or maybe you would benefit from a well-organized portfolio? No problem! Personal consultations, advisement and press kit assistance are additional services offered.

Public Relations

Dynamic public relations and copywriting skills can elevate your media presence with creative, non-templated news and cover stories. PR services include distribution to our large network of mainstream and industry-specific media outlets as well as your personal list of sponsors & VIPs.

Sponsor Activation & Management

Once you secure sponsorship, the real work begins to maintain it and ensure a successful venture. In addition to event, advertising and publicity management, creative merchandising, premiums and even products like yearbooks are great momentos to thank your sponsors & special guests.

Web Management

A well-crafted, strategic online presence boosts marketing potential and fan interaction/loyalty. Award-winning navigation, site mapping & design is available as well as additional services including e-newsletters and fan features.

 
 
Copyright © 2008 Michelle Petroff. All rights reserved.